National Lottery

Coming soon - Native app redesign

The National Lottery needed a redesign for their main app to align with current brand guidelines and enhance usability. In this design project, we undertook the ambitious task of revamping the national lottery app. The objective was to enhance the user experience while preserving the app's existing structure. This involved a careful balance between familiarity and innovation to ensure a seamless transition for users.
my Role
Client

iOS App Design
UX Flows
Wireframing
Prototyping
Design System

Premier Lotteries Ireland DAC
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Figma Library Development

A crucial aspect of our redesign initiative was the creation of a comprehensive Figma library. Starting from basic components, we systematically built a library that ranged from simple elements to intricate design components. This not only facilitated a consistent design language but also streamlined collaboration among team members throughout the project.

Figma Library Development

A crucial aspect of our redesign initiative was the creation of a comprehensive Figma library. Starting from basic components, we systematically built a library that ranged from simple elements to intricate design components. This not only facilitated a consistent design language but also streamlined collaboration among team members throughout the project.

User-centric Research

To ensure the redesign resonated with users, we conducted extensive user research. Prototypes were deployed, allowing us to gather valuable insights and refine the app's interface based on user feedback. In addition, questionnaires provided quantitative data, aiding in understanding user preferences and expectations, which guided our design decisions.

User-centric Research

To ensure the redesign resonated with users, we conducted extensive user research. Prototypes were deployed, allowing us to gather valuable insights and refine the app's interface based on user feedback. In addition, questionnaires provided quantitative data, aiding in understanding user preferences and expectations, which guided our design decisions.

User-centric Research

To ensure the redesign resonated with users, we conducted extensive user research. Prototypes were deployed, allowing us to gather valuable insights and refine the app's interface based on user feedback. In addition, questionnaires provided quantitative data, aiding in understanding user preferences and expectations, which guided our design decisions.

Structural enhancements

While maintaining the core structure of the national lottery app, we identified and implemented strategic improvements. This involved optimizing navigation, refining user flows, and introducing intuitive features to enhance overall usability. The goal was to strike a balance between familiarity and innovation, ensuring a user-friendly experience for both existing and new users.

Structural enhancements

While maintaining the core structure of the national lottery app, we identified and implemented strategic improvements. This involved optimizing navigation, refining user flows, and introducing intuitive features to enhance overall usability. The goal was to strike a balance between familiarity and innovation, ensuring a user-friendly experience for both existing and new users.

UX Flow Optimisation

Central to our redesign was the meticulous examination and enhancement of UX flows. We focused on optimizing user journeys, ensuring a seamless and intuitive navigation experience. By identifying pain points through user testing and feedback, we strategically refined the app's flow, ultimately improving the overall usability and satisfaction for lottery app users.

UX Flow Optimisation

Central to our redesign was the meticulous examination and enhancement of UX flows. We focused on optimizing user journeys, ensuring a seamless and intuitive navigation experience. By identifying pain points through user testing and feedback, we strategically refined the app's flow, ultimately improving the overall usability and satisfaction for lottery app users.

UX Flow Optimisation

Central to our redesign was the meticulous examination and enhancement of UX flows. We focused on optimizing user journeys, ensuring a seamless and intuitive navigation experience. By identifying pain points through user testing and feedback, we strategically refined the app's flow, ultimately improving the overall usability and satisfaction for lottery app users.

Conclusion
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