UX research and design for an International charity for girls
UX Research
UI Design
Figma Library
Developer handoff
The previous Plan International website was outdated, lacking mobile optimisation and clear donation methods. It also missed the opportunity to highlight the powerful stories from staff on the ground—content that could drive donations and engagement. The redesign aimed to resolve these issues by improving functionality and user experience, making it easier for donors to contribute and stay informed about their impact.
The previous Plan International website was outdated, lacking mobile optimisation and clear donation methods. It also missed the opportunity to highlight the powerful stories from staff on the ground—content that could drive donations and engagement. The redesign aimed to resolve these issues by improving functionality and user experience, making it easier for donors to contribute and stay informed about their impact.
The redesign was informed by a comprehensive UX and content audit of the existing site. I adopted a “mobile-first” and “donations-first” approach, ensuring that the pathway to support Plan International was clear and accessible at every touchpoint. The Information Architecture was reorganised to centralise and monetise staff writing, integrating donation widgets into their stories and cause pages. This strategic placement not only emphasised the urgency of donations, but also made it easy for users to support specific causes within compelling narratives.
The redesign was informed by a comprehensive UX and content audit of the existing site. I adopted a “mobile-first” and “donations-first” approach, ensuring that the pathway to support Plan International was clear and accessible at every touchpoint. The Information Architecture was reorganised to centralise and monetise staff writing, integrating donation widgets into their stories and cause pages. This strategic placement not only emphasised the urgency of donations, but also made it easy for users to support specific causes within compelling narratives.
The redesign was informed by a comprehensive UX and content audit of the existing site. I adopted a “mobile-first” and “donations-first” approach, ensuring that the pathway to support Plan International was clear and accessible at every touchpoint. The Information Architecture was reorganised to centralise and monetise staff writing, integrating donation widgets into their stories and cause pages. This strategic placement not only emphasised the urgency of donations, but also made it easy for users to support specific causes within compelling narratives.
To empower Plan International to respond quickly to global events and disasters, the website's backend was optimised for the creation of dedicated campaign pages. This agility is crucial for a charity operating globally, as it allows for the immediate mobilisation of resources and the launch of fundraising campaigns in response to emergent needs. The redesign has positioned Plan International to act promptly, enhancing their capacity to make a tangible difference on the ground.
To empower Plan International to respond quickly to global events and disasters, the website's backend was optimised for the creation of dedicated campaign pages. This agility is crucial for a charity operating globally, as it allows for the immediate mobilisation of resources and the launch of fundraising campaigns in response to emergent needs. The redesign has positioned Plan International to act promptly, enhancing their capacity to make a tangible difference on the ground.
Acknowledging the future needs and potential growth of Plan International, a comprehensive digital asset library was developed using Figma. This library leverages existing brand guidelines to ensure consistency across digital platforms while providing a scalable framework for collaboration and expansion. It ensures that the website can evolve alongside the organisation's growing demands.
Acknowledging the future needs and potential growth of Plan International, a comprehensive digital asset library was developed using Figma. This library leverages existing brand guidelines to ensure consistency across digital platforms while providing a scalable framework for collaboration and expansion. It ensures that the website can evolve alongside the organisation's growing demands.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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Acknowledging the future needs and potential growth of Plan International, a comprehensive digital asset library was developed using Figma. This library leverages existing brand guidelines to ensure consistency across digital platforms while providing a scalable framework for collaboration and expansion. It ensures that the website can evolve alongside the organisation's growing demands.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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The redesign of Plan International’s website represents a significant improvement in how the charity engages its audience and facilitates donations. With a “Donations First” approach, the project streamlined the donation process while enhancing the site’s ability to feature impactful stories and respond swiftly to global events. This has further strengthened the organisation’s ongoing impact.