Publicis

Creating a visual language for Publicis communications

Publicis required a brand language distinct from the International guidelines. Together with the Head of Design I developed a suite of imagery, fonts , Colour pallettes and approach to achieve that aim . Publicis wanted to develop a brand language for the Irish agency. We decided to use hand drawn gestures that could be easily adapted by the wider team in pitches and presentations
my Role
Client

Brand Expansion

Publicis

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

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Headline
Publicis wanted to develop a brand language for the Irish agency. The solution was a

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Conclusion
Publicis wanted to develop a brand language for the Irish agency. The solution was a