Púca Festival

A visual identity for a Failte Ireland festival, built around the ancient tradition of Halloween

Celebrating Ireland as the birthplace of Halloween, Púca Festival is an authentic, immersive, and otherworldly festival. Vibrant, fun, and contemporary in feel but strongly rooted in tradition, Púca takes place in festival hubs Trim and Athboy in County Meath each October.
my Role
Client

Brand Creation
Brand Guidelines Writing
Collateral Design

Rothco Accenture

Brand design
Design an identity for a new festival celebrating the authentic origins of Halloween in Ireland. The brand needed to be flexible and evolvable as the Festival was in its first year.

Brand design
Design an identity for a new festival celebrating the authentic origins of Halloween in Ireland. The brand needed to be flexible and evolvable as the Festival was in its first year.

System
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System
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System
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4 - System
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4 - System
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5 - Headline
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5 - Headline
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Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

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Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

5 - Headline
Art direction description goes here

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Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

6 - Conclusion
Art direction description goes here

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