Púca Festival

A new festival built around ancient tradition

Celebrating Ireland as the birthplace of Halloween, Púca Festival is an authentic, immersive, and otherworldly festival. Vibrant, fun, and contemporary in feel but strongly rooted in tradition, Púca takes place in festival hubs Trim and Athboy in County Meath each October.

my Role

Client

Brand Creation
Brand Guidelines Writing
Collateral Design

Rothco Accenture

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Brand design
Design an identity for a new festival celebrating the authentic origins of Halloween in Ireland. The brand needed to be flexible and evolvable as the Festival was in its first year.

Brand design
Design an identity for a new festival celebrating the authentic origins of Halloween in Ireland. The brand needed to be flexible and evolvable as the Festival was in its first year.

System
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System
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System
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4 - System
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4 - System
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5 - Headline
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5 - Headline
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5 - Headline
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6 - Conclusion
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